Esther Kezia ThorpeA letter to a new motherJanuary 25th, 2021. Lying in a hospital bed on a cocktail of drugs and barely able to move, my new baby is placed on my chest. 365 days…Jan 25, 2022Jan 25, 2022
Esther Kezia ThorpeNo, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginningIt’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest…Oct 30, 2020Oct 30, 2020
Esther Kezia ThorpeWhy should publishers start a podcast?Podcasts are taking off around the world due to better content and easier distribution.Oct 27, 2020Oct 27, 2020
Esther Kezia ThorpeWhy micropayments aren’t dead…yetFar from being a failed experiment, we need to think bigger when it comes to micropayments in publishing.Oct 23, 2020Oct 23, 2020
Esther Kezia ThorpeWhat will it take for publishers to clean up their ad experience?The answer to declining display revenues, funnily enough, is not more displayJul 23, 2017Jul 23, 2017
Esther Kezia ThorpeBad Romance: Why Airbnb and Hearst’s new magazine has issuesAirbnb’s decision to partner with Hearst is unquestionably a wise decision in the light of Pineapple’s failure, but on the day of…May 23, 20172May 23, 20172
Esther Kezia ThorpeWhat’s the end game for Facebook’s relentless cloning of Snapchat?With Snapchat features being adapted (read: mercilessly ripped off) and assimilated into the Facebook app, the question must be asked —…Apr 4, 2017Apr 4, 2017
Esther Kezia ThorpeThe fatal flaw in subscription modelsPaywalls rely on publishers assuming that an individual will only have one or two subscriptions, and therefore that theirs is the only…Mar 9, 20171Mar 9, 20171
Esther Kezia ThorpeInstant Apps: What are they and how will they transform media?2017 will be the year Android’s Instant Apps gain real traction, but it will be the impact on everyday people that promises the biggest…Feb 8, 2017Feb 8, 2017
Esther Kezia ThorpeWhy Facebook Live Audio is just the beginning of its bid for audio dominationFacebook’s pre-Christmas announcement about Live Audio went virtually unnoticed by the media industry. But it has huge implications for the…Jan 9, 2017Jan 9, 2017