No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning

Esther Kezia Thorpe
5 min readOct 30, 2020

It’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest, it falls dramatically short of expectations, and we all back off with renewed scepticism and a bruised bank balance.

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Esther Kezia Thorpe

Freelance Media Analyst/Designer/Marketer. Podcast Co-Host at Media Voices, writer for industry outlets including What’s New in Publishing, Digital Content Next