Why micropayments aren’t dead…yet

With the rise of subscriptions and paywalls comes the realisation that there’s a large chunk of a publisher’s audience that they may never be able to effectively monetise. Only an estimated 5% of a publisher’s digital readership will convert to pay for a…

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Esther Kezia Thorpe

Esther Kezia Thorpe

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Freelance Media Analyst/Designer/Marketer. Podcast Co-Host at Media Voices, writer for industry outlets including What’s New in Publishing, Digital Content Next