Why should publishers start a podcast?

Podcasts are taking off around the world due to better content and easier distribution.

Esther Kezia Thorpe

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If you’re reading this article, it’s safe to assume that you’re a publisher with some level of interest in starting a podcast. Podcasts have been one of the real bright spots in publishing recently, with 75% of ‘digital leaders’ expecting audio news…

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Esther Kezia Thorpe

Freelance Media Analyst/Designer/Marketer. Podcast Co-Host at Media Voices, writer for industry outlets including What’s New in Publishing, Digital Content Next